What is Email Marketing?
Email Marketing (also known as e-marketing) is a direct marketing strategy which uses electronic mail to communicate commercial messages to your target audience. In general, every email you send to a potential or existing customer is in fact, email marketing. Basically email marketing refers to:
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Sending promotional emails to acquire new customers or getting existing customers to buy again |
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Sending email newsletters to enhance customer relationship and encourage customer loyalty |
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Placing your advertisements in emails sent by other companies |
Email marketing is so popular because:
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Sending email is the cheapest form of communication |
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Your message is delivered directly to your target audience |
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Your email campaign is trackable |
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It's proven very successful when you do it right, and at Xirlynx, we make sure you do it right! |
Direct Email - Direct email involves sending your promotional message in the form of an email. It might be an announcement of a special offer, new product launch or event invitation.
Retention Email - Retention emails are also known as e-newsletters. A newsletter may carry promotional messages or advertisements, but it's meant to develop a long-term relationship with your readers. It should provide your readers with valuable content, not just sales messages. |
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Why Email Marketing Still Works
Many people feels that email marketing is becoming less effective and is being replaced by Social Media. This is hardly the case. Email marketing is still one of the most powerful and cost effective online marketing strategies available today. You can achieve outstanding results from email marketing with minimal investment of time and money. Here are five reasons why email marketing still remains a powerful tool in your relationship-building toolbox.
Email marketing is an affordable way to stretch a tight marketing budget. Unlike the traditional direct mail, there is no production, materials or postage expenses. Generally, email marketing is 20 times more cost effective than direct mail, and can cost as little as 1 cent per email.
Email marketing allows you to proactively interact with your existing customers or prospects instead of passively waiting for them to return to your website. You can easily segment your emai list and target your customers by gender, source, or interest.
Overall, email communications sent to your customer lists can improve the ROI of all of your lead generation and customer retention programs.
Email marketing has two great advantages over other offline marketing channels. First, with Xirlynx's EDM Design and Email Blast Services, you can easily send compelling email newsletters, promotions, announcements or invitations within 24 hours. Second, email marketing generates an immediate response. The call to action is clear: “Click here to buy now”, or “Click here to find out more”, or “Click here to register for this event”. Customer response generally occurs within 48 hours of the time the email is sent.
Unlike other offline marketing strategies, results from email campaigns can be measured. Results are reported in terms of “opens” or "read", which shows how many people saw your offer or newsletters, as well as Click Through Rates (CTRs), which measure how many people clicked on the links in your email, and in many cases, who actually clicked on those links.
At Xirlynx, we make email marketing easy for you. We have professional designers to help you produce compelling email newsletters and EDMs, campaign managers to help execute your email campaigns at your preferred timing and real-time campaign reports that you can view after each blast. So, you just need to concentrate on your unique message while we get the rest done for you.
So, it is now time to put email marketing to work for your business! Sign up for a FREE* trial email blast today and see why over 1,000 companies worldwide choose Xirlynx as their email marketing provider.
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Is Email Marketing SPAMMING?
Email marketing sounds great, doesn't it?. Imagine how much cheaper it is to send a message to thousands of email addresses, as compared to sending out your hard copy brochures to thousands of postal addresses?
Unfortunately, email marketing is not that simple. Apart from the complexities of designing and delivering email messages to the right people, getting them to read and respond to your message, and measuring and analyzing the results, there is the issue of permission.
Responsible email marketing is based on the idea of permission. Essentially, you need an email address owner's permission (opted in) before you can send them a commercial email. If you don't have this permission, then the recipients of your email may well regard your message as SPAM - unsolicited commercial (bulk) email.
If your company is accused of sending spam, then your ISP may terminate your email address, shut down your website and worse, your business reputation will be in jeopardy. In Singapore, where spam laws exist, you may even be breaking the law. Therefore, we believe that a long-term successful email marketing relationships with customers and others can only work if they're permission based.
The big question is what constitutes permission. An example of permission is when your customer buys something from you and then ticks a box marked "please send me news and updates via email". You now have permission to send that person an email, provided you also give that person the opportunity to unsubscribe at any time.
At Xirlynx, we have a zero-tolerance spam policy and we only advocate permission-based email marketing. Therefore, we go great lengths to ensure that you provide opt-in lists of your customers when you engage us for email blast projects. We do not sell or rent out our clients' email databases, and we take serious action against our customers that send out spam. |
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How can our Email Marketing Services Benefit your Company?
Email marketing plays an important role for your business today. Whether you’re offering your services to the retail, information technology, education or financial industry, Xirlynx provides you with the email marketing strategies that can help you reach out to your audience, promote your products or services and grow your business.
You need to stay in touch with your audience to let them know about your latest achievements, offers or events. However, if you have little time for email marketing – not to worry. We are here to help. We have professional designers to manage your EDM production, campaign managers to manage all your email blasts and reports that you can view online anytime, anywhere, 24/7. So, you just need to focus on your business while we get your email marketing done for you.
Our email marketing solutions consist of the following components:
Our email marketing services are not only cost effective, it allows you to measure your return on investment accurately.
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Get Started with Email Marketing Today!
Getting started with email marketing is easy! Sign up for a FREE* trial email blast today and see why over 1,000 companies worldwide choose Xirlynx as their email marketing service provider. In order for us to understand your email marketing requirements better, please complete and submit our enquiry form and we will get in touch with you within 24 hours. We can also arrange a complimentary trial email blast for you within 3 working days – with no commitment required and no strings attached.
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Latest Email Marketing Projects
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Email Marketing Fact
According to a recent survey by WebTrends, retailers ranked email marketing as the most important activity for online marketing success, with Search Engine Marketing (SEM) and Search Engine Optimization (SEO) ranking second and third. The biggest increases in marketing spending will be in email marketing (52%), SEM (46%) and SEO (38%). It is also estimated that 80% of retailers use regular customer emails to build customer relationships.
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Success Stories
"We chose Xirlynx because we liked their personalized approach and extensive knowledge of email blasting requirements and compliance with IDA standards.
We are really pleased with the results, turnaround time and flexibility that Xirlynx has provided us through the years, and would highly recommend their email marketing services to any company. If you are looking for an email blast partner who is reliable, professional, efficient and flexible, look no further – Xirlynx Innovations is likely the best partner you can get."
Managing Director of Go React Pte Ltd,
a digital marketing firm in Singapore
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